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Down to Earth Wine Month

 April 2021 – Sustaining the People at the Heart of Hospitality 

Our California food and wine community is coming together in April to celebrate sustainability. This year, in partnership with the California Wine Institute, we’re broadening the understanding of sustainability to include people and communities too. 

During Down to Earth Month, California wineries are partnering with Restaurants Care to power relief grants for bartenders, cooks, and servers and more. Restaurants Care, which has become especially important during the pandemic, provides relief grants for struggling restaurant workers year-round. Partner wineries are pledging donations to help sustain the people at the heart of hospitality.

“Sustainability goes beyond practices in the vineyard and winery,” said Nancy Light with the California Wine Institute, host of Down to Earth Month. “It also includes people. Our hope is to broaden the understanding of sustainability here in California’s food and wine industry.”

Nancy Light

California Wine Institute

partner wineries

our community

Cause Marketing Partners of Restaurants Care

Uncle Ed’s

Equator Coffees + Chef Tyler Florence

Equator Coffee + Tyler Florence

fundraisers for Restaurants Care

Purchase + Support Restaurants Care Partners

Dine Out Long Beach

Dine Out Long Beach

Visit restaurants April 1-15
to support Restaurants Care, the official
nonprofit of Dine Out Long Beach!

Equator Coffees + Chef Tyler Florence

Equator Coffee + Tyler Florence

$3 of each bag
will go to support Restaurants Care

Uncle Ed’s

Eataly Los Angeles Logo

Eataly Los Angeles

Sipsmith x Terra
Spritz Pop-Up Bar
April – June

Terra’s Study of Fire x Guest Chef Series
May – June

our community

#OurFoodFamily

America's Toast Logo

America’s Toast

Join us every Friday night for America’s Toast! We’re asking everyone to order take-out on Fridays (support your favorite restaurants) and order a drink – cocktail, soft drink, wine, whatever you want! Then go on Instagram and toast a frontline worker. Show your gratitude for those who are keeping us safe!

supporting our community

Cause Marketing Partnerships

What is cause marketing?

It’s a win-win for you AND your customers! People want to spend their money with companies that care about bettering the world—and helping to solve problems. Let’s work together to add a charitable component to your business.

Percent of Sales

Donate a percent of sales of an item.

Example: For every sauce sold, the food manufacturer will donate a percentage of the sales.

Portion of a Case/Pack

Donate a dollar amount.

Example: For every case sold, $1 will be donated.

Promotion

Connect the Restaurants Care donation with a special event.

Example: During CA Wine Month, a percent of every bottle sold of X wine will be donated.

the people you can help

Beneficiary Stories

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Become a Cause Marketing Partner

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Phone

800.765.4842